About Us

Great White Electricals is vision of the same group that once pioneered the first ‘Piano’ switches in 1963. The group is in the business since last 5 decades under the guidance of the industry pioneer, Jadavji Lalji Anchorwala and under the able management of his two sons Mr. Mehul Shah and Mr. Hemang Shah, the company has launched multiple products spanning various categories: Electrical Wiring Devices(EWD), Wires and Cables, Circuit protection system (MCB/RCCB’s) and Lighting & Luminaries. The company has state of the art facilities in Haridwar and Valsad and has already launched brands like Petra, Tivoli, Fiana and Myrah under its ever-increasing portfolio.


GreatWhite’s vision surpasses all things ordinary. It is a commitment to redefine the way people use electrical products by providing them with an unprecedented level of security and safety through process of extensive R&D and continuous innovation. By re-discovering the usage of electrical products and reinventing the spark, GreatWhite’s aim is to brighten up lives of users. Superior designs, new age technology and a commitment to be earth friendly sums up the mission of the company.



With ample investment in state-of-the-art manufacturing units set up in Haridwar, Valsad & Gujarat, GreatWhite Electricals is evolving and expanding its grounds. Advanced machines, finest technicians, esteemed designers and a product innovation team works together, to ensure every creation from GreatWhite is truly praise worthy. The manufacturing units adhere to all safety standards and ensure no harm is done to the environment. So while our customers smile, the earth smiles too! All this, to live up to its promise of providing world class electrical products across India.




The Brand is driven by qualified and experienced professionals backed by a work force of over 300 employees. All branches and manufacturing facilities are computerized and networked with each other. Empowering employees helps the organization in harnessing individual talents to the fullest. Emphasis is laid on building team spirit which helps employees to realize collective potential.